{"id":50637,"date":"2026-05-08T11:53:03","date_gmt":"2026-05-08T09:53:03","guid":{"rendered":"https:\/\/www.oscare.be\/?p=50637"},"modified":"2026-05-18T13:18:38","modified_gmt":"2026-05-18T11:18:38","slug":"oscare-wint-goud-met-littekens-van-goud","status":"publish","type":"post","link":"https:\/\/www.oscare.be\/nl\/2026\/05\/08\/oscare-wint-goud-met-littekens-van-goud\/","title":{"rendered":"Oscare wint goud ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Oscare mocht gisteren een <strong>gouden award<\/strong> ontvangen in de categorie&nbsp;<em><strong>Beste marketin<\/strong>g<\/em>&nbsp;tijdens de verkiezing&nbsp;<a href=\"https:\/\/www.zorgwerkgevervanhetjaar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zorgwerkgever van het Jaar<\/a>. Daarnaast werd Oscare ook genomineerd in de categorie&nbsp;<em>Beste andere zorgorganisatie<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De awards zijn een initiatief van&nbsp;ZORG Magazine&nbsp;en zetten inspirerende organisaties en projecten binnen de zorgsector in de kijker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In totaal diende Oscare drie dossiers in, rond marketing, gezondheidsvaardigheid en innovatieve zorg. Daarmee wilden we tonen waar Oscare elke dag voor staat: gespecialiseerde nazorg, toegankelijke communicatie, pati\u00ebntbetrokkenheid en maatschappelijke impact.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2026\/05\/OSCARE_website_header-nieuws-2-1024x512.png\" alt=\"\" class=\"wp-image-50649 lazyload\" data-srcset=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2026\/05\/OSCARE_website_header-nieuws-2-1024x512.png 1024w, https:\/\/www.oscare.be\/wp-content\/uploads\/2026\/05\/OSCARE_website_header-nieuws-2-300x150.png 300w, https:\/\/www.oscare.be\/wp-content\/uploads\/2026\/05\/OSCARE_website_header-nieuws-2-768x384.png 768w, https:\/\/www.oscare.be\/wp-content\/uploads\/2026\/05\/OSCARE_website_header-nieuws-2-1100x550.png 1100w, https:\/\/www.oscare.be\/wp-content\/uploads\/2026\/05\/OSCARE_website_header-nieuws-2-600x300.png 600w, https:\/\/www.oscare.be\/wp-content\/uploads\/2026\/05\/OSCARE_website_header-nieuws-2.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Koen Maertens&nbsp;en&nbsp;Jill Meirte&nbsp;namen de awards in ontvangst namens Oscare.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Goud voor \u2018Littekens van Goud\u2019<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Met de campagne<a href=\"https:\/\/www.oscare.be\/nl\/littekensvangoud\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<em>Littekens van Goud<\/em><\/a>&nbsp;wilde Oscare het stigma rond littekens doorbreken en meer openheid cre\u00ebren rond brandwonden en littekenzorg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samen met Ragna, pati\u00ebnte en ervaringsdeskundige bij Oscare, brachten we een verhaal van herstel en veerkracht naar buiten. De campagne werd ge\u00efnspireerd door de Japanse Kintsugi-techniek, waarbij breuken met goud worden hersteld. Die symboliek vormde de rode draad doorheen de campagne: littekens maken deel uit van een persoonlijk verhaal en hoeven niet verborgen te worden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Via televisie, radio, geschreven pers en sociale media bereikte de campagne een breed publiek. De combinatie van storytelling, pati\u00ebntbetrokkenheid en sterke visuele beelden zorgde voor ruime media-aandacht en meer maatschappelijke bewustwording rond littekens en littekenzorg.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Littekens van Goud. Breekbaar, maar niet gebroken\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/y5GPRfpPRJ0?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/oscare.be\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-color has-luminous-vivid-amber-background-color has-text-color has-background has-link-color wp-elements-1 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/oscare.koalect.com\/nl-NL\/p\/littekens-van-goud-breekbaar-maar-niet-gebroken\/step-1\" target=\"_blank\" rel=\"noreferrer noopener\">&gt; Doneer en help mensen met brandwonden<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Drie dossiers die tonen waar Oscare voor staat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beste marketing \u2013 Littekens van Goud<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met dit dossier brachten we een campagne die maatschappelijke sensibilisering combineert met pati\u00ebntbetrokkenheid en sterke storytelling.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2026\/05\/BESTE-MARKETING.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gezondheidsvaardige organisatie<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Binnen Oscare bouwen we stap voor stap aan een gezondheidsvaardige organisatie waarin pati\u00ebnten informatie makkelijker kunnen vinden, begrijpen en toepassen. Vanuit de werkvloer groeide een traject rond duidelijke communicatie, pati\u00ebntbetrokkenheid en toegankelijke informatie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voor dit dossier maakten we ook een korte voorstelling van ons traject rond gezondheidsvaardigheid.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2026\/05\/BEST-INTERN-PROJECT.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beste andere zorgorganisatie<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In dit dossier brachten we onze unieke rol als nazorg- en expertisecentrum voor brandwonden en littekens onder de aandacht. Daarbij lag de focus op gespecialiseerde zorg onder \u00e9\u00e9n dak, psychosociale begeleiding, lotgenotenwerking en innovatieve projecten zoals&nbsp;<em>MyScarSpecialist<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2026\/05\/BESTE-ANDERE-ZORGORGANISATIE.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dankjewel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We willen graag iedereen bedanken die mee aan deze dossiers en campagnes werkte. Een bijzondere dankjewel aan&nbsp;<a href=\"https:\/\/studiocopain.be\" target=\"_blank\" rel=\"noreferrer noopener\">Studio Copain<\/a>&nbsp;en voor de creatieve samenwerking rond&nbsp;<em>Littekens van Goud<\/em>, aan Ragna voor haar openheid en kracht als gezicht van de campagne, en aan Peter en Sandra voor de uitwerking en communicatie van het volledige traject.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maar vooral: dankjewel aan alle pati\u00ebnten, lotgenoten, medewerkers, vrijwilligers en partners die elke dag mee bouwen aan warme, toegankelijke en gespecialiseerde zorg rond brandwonden en littekens.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-color has-luminous-vivid-amber-background-color has-text-color has-background has-link-color wp-elements-2 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons has-luminous-vivid-amber-background-color has-background is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/oscare.koalect.com\/nl-NL\/p\/littekens-van-goud-breekbaar-maar-niet-gebroken\/step-1\" target=\"_blank\" rel=\"noreferrer noopener\">&gt; Doneer en help mensen met brandwonden<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"color:#d4af37\"><strong>Deze campagne kwam tot stand in samenwerking met<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns has-text-color has-link-color wp-elements-4 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"color:#d4af37\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.nationale-loterij.be\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"401\" data-src=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2021\/10\/nationale-loterij-1024x401.png\" alt=\"\" class=\"wp-image-14335 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/401;width:216px;height:auto\" data-srcset=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2021\/10\/nationale-loterij-1024x401.png 1024w, https:\/\/www.oscare.be\/wp-content\/uploads\/2021\/10\/nationale-loterij-300x117.png 300w, https:\/\/www.oscare.be\/wp-content\/uploads\/2021\/10\/nationale-loterij-768x301.png 768w, https:\/\/www.oscare.be\/wp-content\/uploads\/2021\/10\/nationale-loterij-1100x430.png 1100w, https:\/\/www.oscare.be\/wp-content\/uploads\/2021\/10\/nationale-loterij-600x235.png 600w, https:\/\/www.oscare.be\/wp-content\/uploads\/2021\/10\/nationale-loterij.png 1408w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/studiocopain.be\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"688\" height=\"560\" data-src=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2025\/09\/logo-studio-copain-png.png\" alt=\"\" class=\"wp-image-49473 lazyload\" style=\"--smush-placeholder-width: 688px; --smush-placeholder-aspect-ratio: 688\/560;width:168px;height:auto\" data-srcset=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2025\/09\/logo-studio-copain-png.png 688w, https:\/\/www.oscare.be\/wp-content\/uploads\/2025\/09\/logo-studio-copain-png-300x244.png 300w, https:\/\/www.oscare.be\/wp-content\/uploads\/2025\/09\/logo-studio-copain-png-600x488.png 600w\" data-sizes=\"(max-width: 688px) 100vw, 688px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.oscare.be\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"700\" height=\"495\" data-src=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2023\/09\/oscare.png\" alt=\"\" class=\"wp-image-21739 lazyload\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/495;width:181px;height:auto\" data-srcset=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2023\/09\/oscare.png 700w, https:\/\/www.oscare.be\/wp-content\/uploads\/2023\/09\/oscare-300x212.png 300w, https:\/\/www.oscare.be\/wp-content\/uploads\/2023\/09\/oscare-600x424.png 600w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.chiyu-kintsugi.com\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"520\" height=\"225\" data-src=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2025\/10\/CHIYU_logo_10x10_5802d9c3-59ae-45b3-b8db-106cdb9709e0_260x@2x.webp\" alt=\"\" class=\"wp-image-49651 lazyload\" data-srcset=\"https:\/\/www.oscare.be\/wp-content\/uploads\/2025\/10\/CHIYU_logo_10x10_5802d9c3-59ae-45b3-b8db-106cdb9709e0_260x@2x.webp 520w, https:\/\/www.oscare.be\/wp-content\/uploads\/2025\/10\/CHIYU_logo_10x10_5802d9c3-59ae-45b3-b8db-106cdb9709e0_260x@2x-300x130.webp 300w\" data-sizes=\"(max-width: 520px) 100vw, 520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 520px; --smush-placeholder-aspect-ratio: 520\/225;\" \/><\/a><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oscare mocht gisteren een gouden award ontvangen in de categorie&nbsp;Beste marketing&nbsp;tijdens de verkiezing&nbsp;Zorgwerkgever van het Jaar. Daarnaast werd Oscare ook&#8230;<\/p>\n","protected":false},"author":4,"featured_media":50638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-50637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oscare wint goud ? - Oscare vzw<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oscare.be\/nl\/2026\/05\/08\/oscare-wint-goud-met-littekens-van-goud\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oscare wint goud ? - Oscare vzw\" \/>\n<meta property=\"og:description\" content=\"Oscare mocht gisteren een gouden award ontvangen in de categorie&nbsp;Beste marketing&nbsp;tijdens de verkiezing&nbsp;Zorgwerkgever van het Jaar. 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